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La Bastide de Saint-Tropez

Haute couture pop-up stores

Categories : Saint-Tropez, published on : 7/1/23

Since it was chosen by the biggest stars, the small town of Saint-Tropez has become the place to be for the biggest fashion labels. Every year, it plays host to ephemeral boutiques that rival each other in creativity and elegance. During your stay at La Bastide de Saint-Tropez, treat yourself to a shopping spree to discover these haute couture pop-up stores...


Shopping with your feet in the sand

Pop-up stores are an opportunity to invest in unusual places full of character. This is certainly the case with the ephemeral boutiques of Dior, Jacquemus and Gucci this summer. The three leading haute couture brands have teamed up with famous beach establishments: Shellona Beach for the first, Indie Beach for the second and Loulou Plage for the last. All three are located on the famous Pampelonne beach, allowing you to discover the most fashionable models while admiring one of the most beautiful views of the Gulf of Saint-Tropez.


In the heart of the village

Some brands have chosen to remain in the privileged environment of the village center. Loro Piana, for example, has set up shop just a stone's throw from the prestigious Quai Jean Jaurès. Chanel, for its part, is redeveloping its premises in the villa "La Mistralée". In the meantime, Chanel is moving to the Place de la Croix de Fer.

Numerous haute couture brands have opted for the pop-up store in Saint-Tropez, so you'll have plenty of shopping opportunities during your stay in the Bastide de Saint-Tropez. Chanel, Gucci, Jacquemus, Loro Piana, Vuitton, Hermès, Escada, Eres - they'll all be there!


DIOR Shellona Pop Up​
Jacquemus Indie Beach
Gucci chez Loulou Ramatuelle
 Loro Piana à la Réserve à la Plage
Louis Vuitton sur la plage de Cheval-Blanc St-Tropez

Photo: Tomas

Bastide de Saint-Tropez, a 5-star hotel in the heart of Saint-Tropez


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